By Jared Newman | Wednesday, August 24, 2011 at 2:35 pm
Gamestop isn’t winning any fans today for its decision to remove a free streaming OnLive copy of Deus Ex: Human Revolution from the boxed PC version of the game.
Publisher Square Enix had partnered with the streaming game service OnLive on the promotion. But because OnLive is a threat to Gamestop’s retail business, company management ordered employees to throw away the vouchers before selling the game. “GameStop’s policy is that we do not promote competitive services without a formal partnership,” the company said on its Facebook page. Hundreds of angry comments followed.
Removing the OnLive copy strikes me as an odd move for a few reasons:
To me, Gamestop’s decision is more puzzling than infuriating. The only people who should be really angry are those who already bought the game at Gamestop, expecting the OnLive copy inside. Everyone else should take their business elsewhere.
UPDATE: Gamestop has now removed the coupon-laden copies of Deus Ex: Human Revolution from store shelves. I love the subtle mockery of the retailer in Square Enix’s press statement: “Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America, or purchase a digital download copy online from www.gamestop.com.”