Facebook Starts Whisper Campaign Against Google, Gets Caught

By  |  Thursday, May 12, 2011 at 10:02 am

How could Facebook (a smart company) and Burson Marsteller (a smart PR agency) not have figured out that attempting to plant anti-Google stories in the media–without disclosing Facebook’s involvement–was a lousy idea?

For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people’s privacy. Burson even offered to help an influential blogger write a Google-bashing op-ed, which it promised it could place in outlets like The Washington Post, Politico, and The Huffington Post.

The plot backfired when the blogger turned down Burson’s offer and posted the emails that Burson had sent him. It got worse when USA Today broke a story accusing Burson of spreading a “whisper campaign” about Google “on behalf of an unnamed client.”

But who was the mysterious unnamed client? While fingers pointed at Apple and Microsoft, The Daily Beast discovered that it’s a company nobody suspected—Facebook.

 
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2 Comments For This Post

  1. The_Heraclitus Says:

    Well, as to how? Obviously FB ISN'T a "smart company". Anyone who has dissected their 3rd party API code and seen the security disaster that it is, already knows this. So, not smart nor ethical.

  2. blogc2011 Says:

    There are a lot of great points here, but I'm not sure I agree with real-time search being discarded. I agree that it's not very relevant,but isn't the point of it to show what people are currently saying about a topic federal resume writers

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