By Harry McCracken | Wednesday, May 4, 2011 at 12:55 am
96.7 percent of us Americans have one or more TVs in the household. That’s a lot of TVs–but it’s fewer than before, say a new study by the Nielsen Company. Previously, 98.9 percent of us had TVs in the house.
So did the drop–the first one in two decades–happen because people are watching Internet TV in lieu of old-fashioned cable or terrestrial TV? Nielsen says it’s a factor, but it stresses another (distressing) one: low-income households which can’t afford TVs, especially after the digital transition rendered old analog sets useless without an adapter.
Cord-cutting is sometimes dismissed as a myth. And it’s true that no data shows TV watchers fleeing to the net in massive numbers just yet. But I feel in my bones that an awful lot of people are going to do so over the next few years–it’s just a matter of how many and how quickly. I mean, wouldn’t there have been a time in the 1990s when any study would have showed that only a tiny group of folks were listening to MP3s instead of CDs? And wouldn’t it have been a mistake to conclude then that this digital-music stuff wasn’t going to amount to much?
(Photo by Flickr user avlxyz)