By Ed Oswald | Tuesday, April 12, 2011 at 1:56 pm
If you’re still having trouble finding an iPad 2, there’s a reaso. ChangeWave says that its own research shows demand for the tablet is some 40% higher than the original iPad, lending credence to the increasing chorus of analysts who expectApple to announce some blockbuster sales numbers in its quarterly conference call April 20.
28 percent of ChangeWave’s respondents said they were interested in purchasing an iPad 2 in the near future, with 10 percent “very likely,” and 18 percent “somewhat likely.” This compared to a similar period after the original iPad’s release when 7 percent said they were “very likely” to purchase the tablet, and 13 percent “somewhat likely.”
So what’s driving this growth? Apple has obviously been able to cultivate the feelings of “gotta have it” among a large subsection of consumers. Whereas the first iPad seemed to appeal initially mostly to the early adopter set, I can tell you several of my friends who I wouldn’t have expected to be in the market for a tablet have either already bought the device or have already planned to.