By Harry McCracken | Monday, April 4, 2011 at 6:16 pm
Last month, Jared wrote about Zediva, an online movie rental service with an absurd technological approach: Its founders have banks of DVD players and stream individual DVDs across the net at $1 a pop–including movies that are out on DVD but not otherwise available in any even theoretically legal form.
Shortly after Zediva launched, it discovered it hadn’t built enough infrastructure to handle the demand, and stopped accepting new members. Now it has a worse problem: The Motion Picture Association of America is suing the company on behalf of the major studios, saying that it’s illegally distributing movies. Oddly, the MPAA doesn’t appear to agree with Zediva’s “Hey, we’re just renting a DVD, like Blockbuster–we just happen to be doing it over the Internet!” theory.
I suspect that Zediva’s improbable technological approach would have done the company in sooner or later no matter what. But with the studios ganging up against it, now I’m wondering whether it’ll ever get fully up and running in the first place.