By Ed Oswald | Wednesday, March 30, 2011 at 10:54 am
For essentially just being available online, Roku’s been doing pretty darn good. The company says it has sold about one million of its media players this way, and now its ready for it’s next big move — retail. Beginning today the devices will be available from most Best Buy, BJs, Fry’s Electronics, and Radio Shack locations.
Different retailers will be stocking different models. Best Buy and Radio Shack will carry the XD, the company’s standard 1080p HD capable unit that retails for $79.99. BJ’s on the other hand will carry the XD|S, which adds dual-band wireless and retails for $99.99. Fry’s plans to carry both models. (The cheapest Roku, the $59.99 HD, remains an online-only item.)
Roku had kind-sorta been available through retail before, through a Netgear-branded box, which was available from Best Buy. The way Engadget words it seems to suggest that these devices would be phased out as the Roku branded units themselves are brought in and would become the defacto unit sold at retail.
I have to say I’ve had my eyes on one of these units for quite a while now, and with it easier than ever to get one, I just may end up breaking down and picking one up. After all, it would be nice to watch Al Jazeera on my HDTV versus my laptop.