By Ed Oswald | Tuesday, March 1, 2011 at 8:03 pm
As expected, Verizon will phase out the unlimited data plans currently available to iPhone customers, instead opting for a tiered data plan structure. The change will come around the time of the new iPhone on the carrier, expected this summer. The comments were made by Verizon chief financial officer Fran Shammo at a tech investor conference sponsored by Morgan Stanley.
Interestingly enough, Shammo did not mince words when she spoke about the introduction of a new iPhone model. Verizon fully expects a backlash from customers under contract with an iPhone model that was made obsolete within months of its release. In addition, the new iPhone wouldn’t be financially beneficial to the carrier: margins would be much less.
Call me crazy, but isn’t this a good reason why Verizon should have just waited a few months to prevent pissed-off customers? Then again, I guess they must have seen something in their customer base that told them the benefits of releasing the phone outweighed the negatives–and certainly what we’ve seen from actual numbers show that there was definitely a pent-up demand for Apple’s iconic device.