By Harry McCracken | Wednesday, February 2, 2011 at 3:43 pm
If you’re the type who examines Web sites really carefully, you may have noticed something new at Technologizer: the “in partnership with TIME.com” labels at the top and bottom of each page. I’m thrilled to say that our site and TIME.com are expanding the collaboration we established back in September, when I began writing a weekly original Technologizer column for TIME.com. (It also shows up in the magazine–for instance, my story on Quora will be in this week’s issue.)
What does our broader arrangement mean for the Technologizer community? In some respects, not much: The site remains an independent business. I still have the honor and responsibility of calling the shots on editorial content and all other issues; the same folks will be writing for the site. But TIME.com’s sales team will be responsible for selling the ads that make Technologizer a viable business. You’ll also see links to Technologizer stories over at TIME.com, alerting new readers to our existence. I’ll continue the Technologizer column for TIME and guest contributions over at TIME’s Techland site–and will contribute some more ambitious stories to TIME.com as well.
In short, the idea is to use our editorial and business partnership to bring more Technologizer to more people than ever. And while Technologizer continues to be an experiment in small-scale, hand-made, small-batch journalism, it’s exciting to team up with one of the most powerful media brands ever.
I’d also like to take a moment to thank all the smart people at Federated Media, the company which signed on to be our advertising partner before the site even existed. Without their enthusiasm, creativity, and hard work on our behalf, there might not be a Technologizer at all; I’ll be grateful for their support forever, and am happy to say we still have some irons in the fire together.
Thanks to you, too: As I never tire of telling people, Technologizer is the best job I’ve ever had, and it’s you guys (here, on Twitter, and on Facebook) that make every day a new adventure. You’re an inspiring bunch.
Here’s a story from MediaBistro on the news.