By Harry McCracken | Monday, October 18, 2010 at 8:41 am
When McDonalds first got going, it was a small-but-pioneering outfit that was justifiably proud of how many hamburgers it had sold–so much so that it told the world on its famous signs. (Hey, a million burgers was a lot of burgers back then.)
It kept us all updated as the number grew and grew.
It cared so much it started meticulously updating signage all around the country–at considerable cost, I presume–to alert customers to the current count.
Eventually, the company got less obsessive about the whole thing. I mean, everyone already knew its customers had scarfed down a truly epic quantity of burgers, and while that was certainly worthy of celebration, nobody needed to know the precise number, right?
Today–at least on new signs–McDonalds doesn’t feel the need to inform the public that it’s sold an awful lot of ground-beef-on-a-bun over the past few decades. It’s pretty much self-evident, and just not that important.
So my question is this: When do Apple and Apple watchers stop caring so much about exactly how many iPhone apps there are?