The Golden Age of IBM Advertising

Big Blue's classic midcentury campaigns for "card-programmed calculating machines," newfangled typewriters, and other miracles of technology.

Posted by  | Monday, August 30, 2010


October 1955
Another “Secretary and Boss” ad, with separate pitches to “the men who sign the letters” and “the girls who type the letters.” It was a simpler time.



Slides: 1 2 3 4 5 6 7 8 9 10 11 12

8 Comments For This Post

  1. Bill Says:

    Read the fine print. At that time you had to have 2 years training. This training was in so called electronics, Which in 1956 was a glorified electrician. Everything was vacuum tube and relays.

    I joined IBM as a Field Technician in 1970 after 4 years as an Airforce technician. By the 1980s they wouldn't even consider an applicant that didn't have a college degree. Even though the job at that time was getting less technical every year.

    I must say however that they did provide a career. I worked for they in one capacity or another for 30 years.

  2. ankit malik Says:

    IBM really did a great service on the tech industry. They revolutionized the evolution of computers.

  3. sciatic nerve pain Says:

    Paid search marketing is an essential tool for reaching consumers costeffectivelyparticularly when it comes to acquiring new visitors who arein the browsing and researching phase of the buying cycle. However,without accurate pay-per-click (PPC) performance data, online brands are hard-pressed to make full use of this important channel. Speedo istackling this challenge with the help of IBM Coremetrics Digital Marketing Services.

  4. aquaponics4u Says:

    IBM is one of the best when it comes to technology. Thanks for posting this.
    Aquaponics 4 You

  5. aquaponics4u Says:

    IBM is one of the oldest company but still they manage to give us what we are looking when it comes to technology.
    Affiliate Marketing

  6. Essay Writing Says:

    IBM has already proven us how great their services are.. A really reputable company..

  7. Marty Says:

    I wonder if how is IBM doing today? They have established their name and I hope they will continuously so the same. Best Mid-Range Digital SLR Cameras

  8. Charles Carmean Says:

    I hired on with IBM in Tucson AZ in 1980(circuit card test tech) and the manufacturing business was going great building circuit card till 1989 when the plant started downsizing and I took a transfer to Charlotte NC and this business lasted till 1998 when once again the manufacturing of circuit cards moved to China. Everyone who thought that they had a lifetime job with IBM found out the reality of cheap labor overseas. In its heyday IBM was a great place to work and employees were taken care of.