By Ed Oswald | Wednesday, August 11, 2010 at 11:35 am
Broadband adoption has begun to slow in the US, with 66 percent of all adults now subscribing to broadband at home. That was the finding of the Pew Internet & American Life project, who said the 3 percent year-over-year increase was the smallest since 2005.
This compares to a 8 percent increase in both 2007 to 2008 and 2008 to 2009. The slowdown may have something to do with the economy, however it probably also means that the market is beginning to saturate, and those that want or need broadband are already subscribed to it.
Another key fact in the study is that overall, US adults believe that the expansion of broadband should not be a priority, with 52 percent responding that way. Interestingly enough, seniors are the most against it with only 21 percent saying it should be a priority and 64 percent against, and respondents aged 18-29 the most supportive with a 48-46 split.
The only demographic group to show a major uptick in broadband usage were African Americans, who saw 22 percent year-over-year growth. The so called digital divide is also narrowing: it is down to an 11-point gap from 19 points the year previous according to the study.
The full report’s PDF can be found here.