By Harry McCracken | Wednesday, June 30, 2010 at 3:38 am
Ninety-one percent of respondents have installed ten or more apps on their iPads, presumably including many iPad programs that haven’t yet been optimized for the iPad. They think that the tablet’s approach to iPhone compatibility is okay but just okay, with fifty-one percent rating it as somewhat useful. Eighteen percent say it’s extremely useful; twenty-nine percent don’t like it.
Here’s one instance where the majority of iPad owners aren’t delighted. A majority see the way Apple manages the App Store as a problem: Forty-one percent think it’s a minor issue, twelve percent think it’s a major one, and four percent say it’s unacceptable. Forty-three percent say it isn’t a problem at all.
Even though the majority of respondents aren’t thrilled with Apple’s handling of App Store approval, it hasn’t put a huge crimp in their overall attitude towards the store and the offerings therein. Quite the contrary: Ninety-seven percent are satisfied customers. And only two percent are dissatisfied.
Apple’s anti-Flash policy doesn’t seem to be a major point of contention. Sixty-nine percent of respondents say they don’t miss Flash. (More than one berated us for not letting them answer this question by saying that its absence is a virtue.) Twenty-four percent think that no Flash is a minor downside, four percent say it’s a big one, and just three percent feel its unacceptable.
Can an iPad utterly replace a traditional computer? Nope–in fact, when you turn one on for the first time, it asks to be connected to a Windows PC or a Mac. But seventy-three percent of the people who took our survey told us they frequently find themselves using their iPads for jobs they’d normally tackle with a conventional personal computer. And nearly all of them do so at least from time to time.
At the suggestion of Houston Chronicle tech columnist Dwight Silverman, we also asked survey takers whether they were using their iPads instead of smartphones. Sixty-one percent were–an impressive number given that making phone calls is one of the few things which an iPad isn’t designed to do.
In almost every case, a sizable majority of the respondents gave upbeat answers to our individual questions. That doesn’t mean our survey takers were uncritical, though: a meaningful minority usually dissented. But the iPad appears to be more than the sum of its parts–an overwhelming ninety-eight percent of the people who took our survey are totally, very, or somewhat satisfied with their iPads. Just two percent are unhappy.
Just to make sure they were considering the cost of the thing, we asked them to rate the iPad’s value. Again, enthusiasm runs high: Sixty-four percent say it’s an extremely good value, and 32 percent say it’s a somewhat good one. Only three percent are displeased with the price they paid.
For our final question, we let respondents share any other thoughts they had about the iPad. Almost fifteen hundred did–and their reactions, both positive and negative, make for fascinating reading. On the next page, you’ll find a representative sampling of what they had to say.