By Harry McCracken | Monday, June 21, 2010 at 8:36 am
Barnes & Noble has knocked the price of its Nook e-reader down from $259 to $199–and announced a Nook with Wi-Fi but no 3G connection for $149. The $199 model is the lowest-cost e-reader with 3G; the $149 one matches the price of the Kobo from B&N retail archrival Borders. (The Kobo doesn’t even have Wi-Fi–you download books to a computer, then sync them over via USB cable.)
Amazon.com’s Kindle is still $259 as I write, but Amazon has had plenty of time to decide how to respond to a B&N-initiated price war, and presumably has a strategy in place already. Seems like the general post-iPad trend is for E-Ink e-readers to get dive down below $200 in price; it’ll be surprising if the Kindle–the current model, anyhow–is an exception.