By Harry McCracken | Wednesday, June 2, 2010 at 12:28 pm
Here’s Steve Jobs back in January, extolling the “breakthrough” pricing that would let iPad buyers get all the wireless data they wanted for $29.99 a month. Turns out that the breakthrough will have come and gone in less than six weeks.
The end of flat-rate data has different implications for the iPad than for smartphones, because Apple’s tablet is (among many other things) a cool portable Internet TV. AT&T’s press release on its new pricing tiers gives example usage for the new $25/2GB plan that includes four hours of streaming video, along with Web surfing, e-mail, and other tasks. Plenty for many people, I’m sure, but anyone who planned to feast on ABC, Netflix, and other video sources over 3G–and who isn’t already grandfathered into the old plan or prepared to buy an iPad before Monday–will be out of luck.