By Harry McCracken | Tuesday, May 18, 2010 at 11:25 pm
The University of Michigan’s American Customer Satisfaction Index (ACSI) survey rates consumers’ opinion of a bunch of industries and major companies. Only one software outfit is big enough to receive an individual score. That would be Microsoft, and the report for the first quarter of 2010 has the company with its highest rating ever–76 out of 100. That’s a meaningful boost over its rating over the past few years, and the report’s analysis credits the improvement to the end of the Windows Vista era and the beginning of the Windows 7 one.
Note that the lowest Microsoft’s score got–69–was blah but not that blah: For instance, Comcast got a 61 this quarter. And while the 76 represents a nice bounceback, that score is also the average for the entire software industry. Which means that Microsoft’s result is, well, average.
Microsoft and Windows are close enough to being synonymous that it’s no shocker that the company’s reputation suffered the long national nightmare that was Vista–or that Windows 7 seems to be helping.