By Harry McCracken | Friday, March 26, 2010 at 8:01 am
Remember the Microsoft ads from 2008 which starred Bill Gates and Jerry Seinfeld? They attracted lots of bemused attention at the time, since they were full of absurdist humor and had so very little to do with Microsoft products. Now TechFlash’s Todd Bishop has unexpectedly revived the discussion by asking Microsoft honcho David Webster to explain what was going on. Webster basically says that the company was planning a lot of new advertising but was worried that nobody would pay attention, so it decided to kick things off with some ads that were impossible to ignore. And he says that the rumors that the campaign was cut short were false.
Here are the ads:
(That’s two ads, but Webster says there were three–I think the second one was released both as a two-parter and as one long bit, and he’s therefore counting it twice. Conspiracy theorists, feel free to insist that there’s a secret unreleased third spot…)