By Ed Oswald | Monday, February 8, 2010 at 11:02 am
Credit Suisse analysts met with Apple executives, and has come out of those meetings with an interesting point of view: that Apple’s pricing on the iPad may actually be fluid, and the company may be ready to bring prices down if it’s not selling to the company’s expectations.
Such aggressiveness seems to indicate that Cupertino is very serious about carving out a market for its newest device. It also comes as a shock to much of the technorati, who for quite awhile expected the tablet to have a price of at least $700 if not much higher.
“While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble,” Credit Suisse analyst Bill Shope was reported as writing in a Sunday research note by the Wall Street Journal.
It’s not all too clear how well the iPad will do. While netbooks in general have sold quite well, Apple’s device (while not exactly a netbook) is priced above the average price of its competitors. Add to this that getting the most benefit (adding the 3G capabilities) will set you back $629, it may be a bit above most people’s price range.
Personally, the magic price for me with this device (which includes the 3G) would be under $500. I’m curious: what’s yours?