No Nook By Christmas? Barnes & Noble’s Giving You $100

By  |  Monday, December 21, 2009 at 11:00 am

For those individuals who ordered their Nooks early, planning to give them as Christmas presents, hearing they will not be there in time is certainly not welcome news. However, Barnes & Noble is doing all it can to make sure they’re compensated for the company’s snafu.

“A very small percentage of customers” that ordered for pre-Christmas shipping that will not be fulfilled will receive a $100 gift certificate to the retailer, the company said Monday. Those affected were alerted on Friday. If you ask me, its a pretty sweet consolation prize considering these folks essentially just got the device for $159.

Here’s an idea: give the gift card to the recipient and you just bought them a few books to go along with their shiny new Nook when it arrives!

Like the Kindle, the Nook is seeing the same problems with fulfilling demand early on. There is about a two month wait — at least — for those who ordered their devices after November 20.  If Amazon’s history with Kindle sales is any indication, it could be well into the new year before supply and demand equalizes.

In any case, this demand should be heartening to the e-book/e-reader industry as a whole. It now appears that there is a large enough market for these devices, something that some analysts questioned early on during the days of the Kindle.

Maybe too it might just be a fad — that’s entirely possible and God knows tech has had so many gadget ideas that come in a blaze of glory and exit stage right with its tail between its legs.

As for me? I personally still like the idea of paper too much, but maybe I’m old fashioned…

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