Apple Fights Back Against Verizon Ads
By Harry McCracken | Monday, November 23, 2009 at 11:35 am
Nobody likes being compared to a misfit toy. So it’s not surprising that a couple of new iPhone ads feel like indirect responses to Verizon’s recent iPhone/AT&T attack ads (here they are in a John Paczkowski post at All Things Digital).
Unlike Verizon and AT&T’s own salvos so far, Apple’s are snark-free. (I’m not sure if there’s any secret explanation, but Apple’s Mac ads are about 90% snark and its iPhone ones are relentlessly upbeat.) The new iPhone spots just point out an excellent feature of the AT&T network that’s easy to miss unless you know it’s there: You can make a call and use the Internet at the same time. Which I do frequently, and which I’d miss if I switched to Verizon…
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November 23rd, 2009 at 8:27 pm
“Apple’s Mac ads are about 90% snark ”
And about 90% TRUE; the ads would fall flat if they weren’t pretty accurate. Unlike the Verizon “iDon’t” ads, which were 90% “a crock”. “iDon’t do widgets”? Spare me.
“You can make a call and use the Internet at the same time. Which I do frequently, and which I’d miss if I switched to Verizon… ”
I saw that ad and got the message as well. Good pick-up!
November 23rd, 2009 at 11:37 pm
Poking AT&T is one thing, Apple is a whole different monster.