By Ed Oswald | Tuesday, October 27, 2009 at 3:43 pm
MySpace has been especially busy it seems in recent weeks to recast itself as an entertainment destination as it cedes the social networking space to Facebook. In fact, the two sides are talking about ways they could work together, according to comments made to the Telegraph newspaper.
Facebook is apparently interested in MySpace’s content, which they suggest could be incorporated into Facebook through its Connect feature. Both sides have confirmed that talks are indeed ongoing, but haven’t really specified how far the talks may be.
One thing is working in Facebook’s favor: MySpace CEO Owen Van Natta is a Facebook alum. So I don’t think its a far stretch to say that Natta himself probably is leading MySpace into the willing arms of its now larger rival.
I’m not saying this was his plan all along — but when you’re getting to the point that MySpace is, everything should be on the table.
This isn’t the only partnership that MySpace is apparently working on. Next up, Microsoft. Kara Swisher reports that Redmond is looking at MySpace Music to beef up its music offering on MSN, another potentially lucrative move. With MSN Music struggling, teaming up with a market-leading service like MySpace’s just makes good business sense.
In the end, it looks like MySpace has just about given up on social networking from recent news that’s coming out of the company. I guess we’ll find out soon if that was a smart idea or not, no?