By Harry McCracken | Thursday, October 22, 2009 at 10:59 pm
Hmmm! As I learned from All Things Digital’s Kara Swisher, even Apple ended up joining in the Windows 7 launch festivities today, in its own special way–by premiering three new “Get a Mac” ads that are specifically about the arrival of the new OS.
They’re very funny, very clever, very mean, at least somewhat effective, and–at least in the case of the first one below–unfair. (Windows 7 is a major improvement on Vista, and hey–Apple OS upgrades have been known to fix nagging problems with their predecessors, too.)
Also, while there are any number of sensible reasons for Windows users to consider switching to the Mac, avoiding the hassle of upgrading from XP to Windows 7 isn’t one of them. Unless Apple suddenly starts bundling its hardware with the OS for free.
Maybe it’s just me, but I’d be just as happy if the snarkfest that has been recent ads from both Apple and Microsoft were to fade away. (Microsoft’s latest Windows ads involve shiny happy people of all ages, but it has a enough of a tendency to careen between different advertising messages that I wouldn’t be stunned if it starts unloading on Apple again in upcoming ads.)