By Harry McCracken | Wednesday, October 21, 2009 at 2:58 pm
Did I just hear another shoe dropping? Shortly after Microsoft’s Bing launched Twitter search, Google’s Marissa Mayer has blogged that Google also has a deal to integrate Tweets into its results. Something will show up “in the coming months,” which could presumably mean either next week or sometime in 2010.
Mayer didn’t have much to say about what Twitter-within-Google might look like, but her post hints that Google may focus on weaving Twitter results into other results rather than isolating them, as Bing is doing:
We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.
For now, Bing has bragging rights to an interesting feature that Google lacks–but I like the idea that both search giants will get the opportunity to figure out how to make Tweets make sense within the context of traditional search. It’s not instantly obvious what the best way is to do it–but with two fierce competitors working at it in parallel, we’re more likely to get there, and get there reasonably quickly…