By Harry McCracken | Tuesday, September 15, 2009 at 5:10 pm
Over at Wired News, Brian X. Chen has posted what’s probably not the only article we’ll see in the next few days that juxtaposes the words “Zune” and “failure.” Brian talked to a bunch of Microsoft-watchers, and the gist of their consensus is that the fact that the Zune isn’t a true software platform sets it up to bomb.
I don’t agree that it’s destined to tank–I’m guessing that Microsoft would be thrilled if it sold half as many Zune HDs as Apple sells iPod Nanos, and the Nano is even less of a software platform than the Zune. But yes, the iPod Touch is core to Apple’s future, and there’s no way that the Zune in its current form is core to Microsoft’s fate. Even in a best-case scenario, it’ll just be a neat media player that sells well.
(Speaking of the Nano, MKM Partners’ Tero Kuittinen has an interesting suggestion for Microsoft in Brian’s story: Lower the price of the Zune HD so it’s a cooler, more powerful alternative to the Nano rather than a more limited iPod Touch rival.)
Anyhow, I bring this up mostly because I’m interested in what you think…