By Harry McCracken | Monday, September 14, 2009 at 2:05 pm
I’ve lost track of how many search engines have claimed to be a TV Guide for Web video, or have been described as such by others. This morning at TechCrunch50, another contender joined the fray: Clicker, which is headed by former Ask.com CEO Jim Lanzone. It’s focused on professional content (content from broadcast TV, cable, and some Web-only items); aims to know more than competitors about the shows it finds to make it easier to find programs you’ll like (such as whether they’re comedies or dramas); embeds shows from Hulu, network sites, and other sources; and lets you maintain a personal library of shows so you can come back and watch your favorites.
Looks useful and straightforward enough, but it’s hard to judge until it’s open for business–which it isn’t yet. Here’s a video walkthrough:
Sites like Clicker are going to be important, unless Google and other garden-variety search providers add enough video-specific features to render them superfluous. But to me, the biggest problem with TV shows online isn’t that they’re hard to find, but that too much of the good stuff just isn’t available yet. I’m looking forward to the day when just about anything that’s ever aired on TV in episodic form is available online–including scads of items that never made it to DVD. When that happens–and I’m convinced it will–we’ll really need Clicker or something comparable…