By Ed Oswald | Tuesday, September 1, 2009 at 11:00 am
With its “Comes With Music” music service getting a not-so-hot reception in the countries where it has already been launched, Nokia has decided to delay the launch of the product here in the US until at least 2010. Previously it had indicated it was on track for a launch sometime this year.
While the service seems to be doing decently in the developing markets it’s been introduced in, it’s underperformed everywhere else.
Obviously, the elephant in the room–iTunes–has a lot to do with Nokia’s woes. There’s also a good chance that many potential smartphone buyers just don’t associate Nokia with music.
It’s kind of a shame considering that Nokia’s strategy to attract customers is somewhat different. Essentially, for about 12-18 months after purchasing the handset you can download as much music as you want at no extra charge (thus the offering’s name).
A delay is really not that bad when you think about it. It’s important that Nokia sells the service effectively, especially considering the downloaded music is copy protected. Also, it needs a carrier to subsidize the cost of the device, since it’s pricey when purchased in unlocked form.