In the land of the press release, all news isn’t good news–it’s fantastic news. Every product is revolutionary. Each corporate merger is historic. Even layoffs are masterstrokes that will turn around troubled companies. When the stuff announced in press releases hits the real world, the results can be surprising, disappointing, and occasionally catastrophic. Yet the releases remain available in online archives, remorselessly documenting the initial irrational exuberance.
Herewith, seven press releases that turned out to be less than prophetic–all in excerpted form for the sake of brevity, and all annotated with the facts as they actually transpired in the days, weeks, months, and years after the releases hit the wire.