By Ed Oswald | Tuesday, August 4, 2009 at 3:23 pm
Apple locking you out of iTunes? Call on the USB Implementers Forum. That’s Palm’s tact as it looks to muscle its way back into the smartphone space. Its complaint to the group which manages the standards for USB alleges that Apple is misusing those standards by permitting only its own devices to use the application.
It’s unknown what may come out of it as this is basically the first time a company has taken this route in attempting to break into the walled garden that is iPod/iTunes. That is essentially what the Pre’s Media Sync does–it tricks iTunes into thinking the Pre is an Apple device.
That strategy has its pitfalls too: it very well could be against the policies of the USB governing board, but Palm is saying its the only available route because of the way iTunes is set up.
Palm has a lot riding on the Pre: many industry watchers see the device as the last hope for the company which has slowly been fading since its heyday when Palm Pilots were the rage, and its acquisition of Handspring’s Treo helped catapult it into the smartphone industry.
The company will likely again build a workaround, continuing a cat and mouse game between the two companies. Apple has shown a willingness to play for as long as is needed, so Palm better have developers on call to continue to break into iTunes when needed.
It’s a smart move for Palm to at least try. With iPods so ubiquitous, and many using it to organize their digital media, as the saying goes “if you can’t beat ’em, join ’em.”
But in the end, we all know Jobs and Co. want Apple to stay at the center of the iTunes universe, and will do what is necessary to keep it that way. Palm better be ready to be in this for the long haul.