By Harry McCracken | Friday, July 24, 2009 at 8:03 am
Last week, Microsoft COO Kevin Turner said he was turning cartwheels in the hall over Apple’s apparent request that Microsoft stop running “Laptop Hunters” ads that quoted out-of-date pricing for Macs. This week, Microsoft is rejiggering at least one of the ads to…stop quoting out-of-date pricing for Macs.
As Ad Adge reports, Microsoft has tweaked the “Lauren and Sue” commercial to remove a reference to a the price of $2000 MacBook Pro that no longer costs that much. Good. But the company doesn’t seem to have done a sweep for all info in the ads that’s no longer true: The ad with a shopper named Sheila that Microsoft posted on YouTube still has her saying the best MacBook Pro under $2,000 has only 2GB of RAM and shrugging in disbelief and/or contempt. But after Apple’s last round of price cuts, you can get a MacBook Pro with 4GB of RAM for $1499.
I dunno why there’s any controversy here: Of course Microsoft should update its commercials to reflect the facts of the current PC-vs.-Mac situation. It’s not about the Microsoft-Apple war, it’s about accuracy. Anybody want to argue otherwise?