By David Worthington | Wednesday, July 22, 2009 at 2:17 pm
Households that have multiple computers will be able to buy Windows 7 at a discount, Microsoft revealed in a blog posting yesterday–confirming recent rumors. “We have heard a lot of feedback from beta testers and enthusiasts over the last 3 years that we need a better solution for homes with multiple PCs,” according to the blog entry. The license is limited to installation on three PCs in select markets, it noted. In comparison, Mac OS X family packs permit end users to install the operating system on up to five Macintosh computers.
“I’ve been one of those people nagging on that. Glad to hear it. Anything you can do to make it easier to buy the product helps facilitate its acquisition. Apple has already done this for some time,” said Michael Cherry, a Directions on Microsoft analyst. “Multiple computer families is a factor– particularly with netbooks coming along.”
Likely customer demographics will be families that have children or teenagers, he added.
It makes sense for Microsoft to offer greater value to families. The message of its recent “I’m a PC” advertising campaign is value, and its licensing policies should be consistent with its marketing.