By Harry McCracken | Friday, July 17, 2009 at 8:29 am
Erica Ogg of CNET has a good story up on upcoming notebooks based on ultra low-voltage chips. They’re thin and light, with good battery life, and will run between $600 and $1000. Sounds pretty appealing–I could see myself going for one as my next notebook. I remain amused, however, by the degree to which the industry keeps saying that the netbooks it’s selling by the million are lousy machines that it needs to rescue consumers from.
From another Cnet story:
“Now, if you want a thin and light notebook, you don’t have to just pick a Netbook. You can pick an affordable notebook that has more functionality,” [Intel CEO Paul] Otellini said.
“When we first released our ultraportable (ultra-thin) a lot of people looked at it and said, ‘oh it’s Netbook,'” said Kelt Reeves, president of enthusiast PC maker Falcon Northwest. “No, it’s close to a Netbook in size but it’s much, much more capable,” Reeves said, addressing user misconceptions.
Windows 7 may not go very far in correcting all the confusion. “Windows 7 runs well even on a $199 Netbook,” said Ashok Kumar, an analyst at investment bank Collins Stewart. Kumar said Intel may continue to have trouble managing consumer perceptions of Netbooks and ultra-thins.
Again and again, we’re told that consumers are buying netbooks because they’re confused, not because they make sense for some folks. And the fact that Windows 7 runs well on netbooks is apparently…a problem. Bad Microsoft. Bad, bad Microsoft.
The notebooks the PC industry wants to replace netbooks cost more and have higher profit margins. Coincidence?