By Harry McCracken | Monday, June 22, 2009 at 5:19 pm
I can’t believe I’m writing about this, but the iPhone 3G S is apparently getting a name change, three days after it showed up in stores. No, it’s not becoming the iPhone Pro or the iPhone Speedster or the iPhone Evolution. The Apple press release trumpeting the sale of a million units of the new phone calls it the iPhone 3GS–no space. And Apple seems to have gone back and tweaked the release from a couple of weeks ago announcing the phone’s imminent arrival, which originally called it the 3G S and now says it’s the 3GS.
Elsewhere on the Apple site, however, it’s still the 3G S–for now, anyhow:
No word yet on whether the iPhone 3G S logo…
Will become the iPhone 3GS logo:
I kinda liked the possibility of the first production run of this new iPhone manufactured before the adjustment to the name becoming rare and collectible. But they aren’t marked as the iPhone 3G S, and they aren’t marked as the iPhone 3GS. They’re just…iPhones:
(That’s an image from Apple’s site in which the company has eliminated the tiny print that says stuff like “Assembled in China,” but it doesn’t mention the model by its specific name down there, either.)
I don’t know why Apple adjusted the name of a high-profile product a few days after it shipped it, but given the reported return of Steve Jobs, I like the theory posed by Rik Myslewski of the Register: It’s a sign of Jobsian nit-picking. In any event, I approve–it makes the name a tad less clunky, though it’s still hard to figure out how to pluralize it. (Apple goes for “iPhone 3GS models,” but I prefer “iPhones 3GS.”