Xerox’s New Take on Color Printing is Solid. Literally.

By  |  Thursday, May 7, 2009 at 1:43 am

Xerox InkAt $23,500, I’m reasonably sure Xerox’s new ColorQube 9200 multifunction printer is the most expensive product I’ve written about on Technologizer–but trust me, it’s neat. This “hallway” device for use by large groups of users for printing, copying, and scanning (it pumps out up to 85 pages a minute) competes with high-end color lasers, but uses Xerox’s unique solid-ink technology–which has meaningful advantages over laser when it comes to simplicity, cost of printing, and environmental impact.

Solid ink is nothing new–it’s been around since 1991, and originated in Tektronix’s Phaser printers, a line later acquired by Xerox. But this is the first time that Xerox has scaled the technology up from desktop and workgroup printers to print at higher speeds and in greater volume. The basic idea’s the same: The ColorQube uses crayon-like sticks of ink which it melts and sprays onto a drum, then transfers onto paper. The ink sticks are relatively compact for the amount of pages they can produce (the ColorQube can run for 55,000 pages before you need to replenish ink). And you can just pop them into the printer as it’s convenient to do so–there are no toner cartridges to try and use until every speck of toner has been squeezed out.

Xerox says that solid ink is kinder to the planet than laser: Over four years of use, the ColorQube’s consumables will involve 88 pounds of packaging waste, vs. 815 pounds for a comparable color laser printer. The company even points out that the compactness of the color ink sticks means that it doesn’t need to send as many trucks out onto the road to deliver consumables for the ColorQube.

The printer’s other major news involves a hot-button issue with color printing: cost. Companies that lease color printers often pay by the page: a penny for black and white printing and eight cents for color is typical. The Xerox printer’s cost for pages with lots of full color will remain eight cents, but pages with less color will cost about three cents–and ones with just a splash of color will cost a penny. The idea is to get companies worrying less about color being too pricey and letting employees pump out Word documents, spreadsheets, and the like without increasing the per-page cost by 800 percent. We’ll see how it goes–every color-printer company has been working hard to make color more pervasive for years, but monochrome shows no signs of going away.

When it comes to print quality, solid ink’s pros and cons have historically been quite different from those of laser printer: the ink works well with a variety of media, but the output has sometimes been waxy-looking and duller than that of a good laser. However, Xerox provided me with some print samples from the ColorQube on various types of paper stock that looked quite pleasing.

This article is not, of course, a review or a recommendation–but after spending some time talking with Xerox staffers about the ColorQube,  I do know that if I were in the market for a multifunction device in the class that it competes in, I’d want to check it out. The folks within business who acquire equipment like this tend to be a pretty conservative bunch, though, and it’ll be interesting to see if color ink’s real advantages versus laser prove enough to make this printer a hit.


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5 Comments For This Post

  1. bcapper Says:

    As I pondered the introduction of this printer. I was wondering how they were going to hit their lofty goal by making color prints the same price of black & white. Sure enough, Xerox comes up with some funny Math.

    4 black ink sticks for $570
    12 color ink sticks for $528

    My first impression of the supplies for the Xerox ColorQube, was Holy %#&@, 4 Black ink sticks for $570.00. When they use to give them black ink stick for free! Now they are more precious and more expensive than the color inksticks.

  2. Kevin Marks Says:

    bcapper –You’re right. $500 for ink can seem expensive, but you need to consider a few things when determining true value of that ink. This ink is priced about the same per gram as the ink sticks for the desktop Phaser 8860 – the ColorQube’s sticks are just bigger. Hallway MFP’s like this are almost always leased and the contract includes the supplies (so customers don’t buy the ink outright). The real news is the dramatically lower cost-per-page delivered by the Hybrid Color Plan tiered pricing structure, available with a lease. This cuts your color print costs by as much as 62 percent, because pages with Useful amounts of color now cost the same as a black page.

    It sounds like you’ve been following our progress with solid ink for a while. Our goal with the ColorQube is definitely to take the cost barrier out of the color printing equation. We think we’ve moved it away from being a lofty aspiration to a reality.

  3. bcapper Says:

    Completely agree that Xerox is making strides in cutting the costs of Color Printing. If you compare the ColorQube model to a similar HP “Hallway” MFP, I will agree Xerox ColorQube is cheaper as a Cost Per Copy for color prints.

    These numbers are based on a 5% coverage, but is this the reality of color printing?

    Hewlett Packard CP6015 runs about .064 cents per print
    Xerox ColorQube runs about .028 per print

    Hewlett Packard Black & White Laserjet 9040 runs about .01 per print

    Xerox is heading in the right direction in driving down the CPC for color printing. But what about the lofty goal?

    So what is the contract CPC/Lease for these machines?

    Also, you are more than welcome to send us one of these machines, and we will put in a “Real Environment” and give you a true evaluation of the ColorQube. This could be your perfect Xerox customer that prints all of their brochures, flyers, and color presentation on their printer.

  4. Kevin Marks Says:

    Bcapper – I wanted to follow up and point you to some resources that explain how our Hybrid Color pricing works. As you’ll see, our pricing is not based on 5 percent coverage …

    • Hybrid Color Plan How it Works Document:

    • Cost Savings Calculator:

    Lease prices for the ColorQube are similar to other products in its class and vary based on the model, length of contract, options, etc.

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