By Jared Newman | Thursday, March 26, 2009 at 4:52 pm
Do you, our readers, think that Technologizer is resistant to innovation? Organized and efficient? Respectful of authority? Loyal team players?
These were the analyses bestowed upon this blog when I punched the URL into Typealyzer, a free Web tool that reads the text of a blog (though any page will do, really) and determines a personality to match. Apparently, we’re “The Guardians.”
“The Guardians are often happy working in highly structured work environments where everyone knows the rules of the job,” the description reads in part. It also says we “listen to hard facts” (good, as far as journalism goes) and “can have a hard time accepting new or innovative ways of doing things.” For a tech blog? Yikes.
Typealyzer was created by Mattias Östmar of the Swedish media analysis R&D group PRFekt. An article in BusinessWeek says his site uses word frequency analysis to come up with a blog’s personality type, based on the Myers-Briggs model. Östmar’s goal, according to the site’s manifesto, is to “learn more about what motivates and gives us a sense of meaning on a psychological level.” Aside from learning about each other, Östmar hopes providers of goods and services can better reach their audiences.
I’m not thrilled with the analysis we got, so I plugged my personal blog into Typealyzer, and I’m apparently one of “The Thinkers.” Can’t argue with that. Ed Oswald, judging from his blog, is a “Mechanic.”
And Harry? For some reason, typing in HarryMcCracken.com, no joke, confuses the algorithm. “The only supported languages are English and Swedish,” it says. Sorry boss! (Okay, it’s because the URL redirects to another address. He’s actually a “Doer.”)