By Ed Oswald | Wednesday, March 25, 2009 at 10:45 am
The Super Bowl ad featuring Alec Baldwin probably worked wonders for Hulu — comScore reported the site jumped two positions to become the fourth most watched video site with 34.7 million visitors viewing about 333 million videos during the period.
Hulu’s growth came among a 12 percent drop overall in the number of videos viewed on the web. However comScore says that this was more a function of the shorter month rather than any discernable change in online video viewing habits.
Obviously Google sites, which includes YouTube, stood at #1 with 99.4 million viewers watching a staggering 5.3 billion videos. The next closest was Fox Interactive (MySpace, etc.) with 463 million videos viewed and 53.8 million visitors.
Hulu has continued to advertise past the spot with Alec, and I’ve seen these commercials several times outside of the Super Bowl. Whatever you think of the site, you have to hand it to them for a effective advertising campaign that is unique and fresh.