By David Worthington | Monday, March 9, 2009 at 6:20 pm
Microsoft may have officially ended its bid to buy Yahoo ten months ago, but its perennial flirtations with the venerable, vulnerable Web giant persist. Kevin Turner, chief operating officer of Microsoft, said that the company was keen on establishing a partnership with Yahoo’s search business, in an interview published today in the UK-based newspaper The Times.
Turner’s comments were directed toward Carol Bartz, the new chief executive of Yahoo. Privately, Microsoft has made its intentions known to Bartz and Yahoo’s board of directors, he told The Times. In November, Microsoft CEO Steve Ballmer raised the possibility of a search partnership between the two companies.
While all of this was happening, Microsoft was gearing up for a new search push behind the scenes. The company is internally testing the next generation of Windows Live Search that it presently calls “Kumo,” according to reports.
Newsflash to both companies: A partnership is your only option. In order for either company to crawl up and tackle Google, they need to combine resources. Some analysts believe that Google’s market share may be stabilizing, but Microsoft and Yahoo aren’t gaining either. It’s high time for the companies to quit the foreplay and consummate a working relationship.