Motorola’s $2000 Aura Phone vs. the Rolex Submariner: The Ultimate Showdown

Which product of Swiss ingenuity should you blow thousands of dollars on?

By  |  Tuesday, October 21, 2008 at 7:04 pm

In introducing its new $2000 Aura cell phone today, Motorola repeated comparisons to luxury watches. So contrasting it to an iPhone or a BlackBerry or even the Prada phone may not do it justice. How about facing it off against one of the most famous mobile status symbols of them all, Rolex’s eternally popular Oyster Perpetual Submariner? I did just that for this T-Grid, and found that it’s a close contest–the two gadgets have much in common, but both sport some attractive features that the other doesn’t. Bottom line: If you’ve got a spare $8K, you might want them both!

The devices
Motorola Aura
Rolex Oyster Perpetual Submariner
Price
$1999
$6000 (16610 model)
$10 counterfeit version sold by guys on New York streetcorners?
Not currently
Yes
Availability
December
Introduced in 1954
Swiss craftsmanship?
Yes
Of course
Manufacturing time
Front piece takes nearly two weeks to make
“Up to well over a year”
Favored by James Bond
I don’t think so, but I haven’t seen Quantum of Solace yet
Case material
Steel
Steel
Crystal material
Sapphire
Sapphire
Circular display?
Yes, the industry’s first
Yes, but not the industry’s first
Display type
LCD
Analog
Display colors
16,000,000
Black, white, and green (16610 model)
Waterproof to 300 meters?
I kind of doubt it
Yes
Input
Phone keypad
Crown (call it a “click wheel” if you prefer”)
Powered by
Battery
Your wrist, thanks to ingenious self-winding movement
Rotates?
Yes, to open
Yes (bezel)
Tiny parts inside
200+
Hundreds
Jewels
Unspecified
31
Includes convenient wrist strap?
No
Yes
Bluetooth compatible?
Yes
Not as of yet
Web browser
Yes
No, but it would be kind of neat
Music player compatible with DRM-protected iTunes songs?
No
No
Camera
2 megapixel
None
Displays date?
Yes
Yes
Tells time?
Yes
Yes
Makes voice calls?
Yes
No (consider this model if feature needed)
Talk time
7.3 hours
N/A
Standby time
400 hours
Indefinite, as long as you wear it occasionally
Lofty marketing claim
“From the moment AURA owners hold their phones, they elevate their own experience in luxury and unmatched quality.”
“A Rolex isn’t a watch, it’s technology emboldened by the human spirit”
 
4 Comments


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4 Comments For This Post

  1. Aaron S Says:

    This made me laugh (yes I did read this far into the features table.

    AURA –
    Makes Voice Calls : No
    Talk Time : 7.3 hours.

    Huh?

  2. Harry McCracken Says:

    Oops! Typo–thanks for spotting it.

  3. Carl K Says:

    Strictly awesome.

  4. rolexwatches Says:

    Most blog

    My watches are good.

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